Challenge
With a high volume of orders per day through the OrderDynamics system, Curly Hair
Solutions™ has access to detailed information about each order and Customer.
This includes if they were a repeat buyer, which state/province they reside in,
and whether the Customer originated from a Pay Per Click or other external online
advertisement. The current software used by Curly Hair Solutions™ to manage
email marketing requires significant data import work and is not dynamic. Increasing
sales through the existing Customer base was crucial for growth and had to be tracked
accordingly.
"The campaign tracking features really unlocked our ability to understand our online
revenue. Combined with the ability to perform targeted e-mail campaigns, OrderDynamics
has directly resulted in higher sales. I'd recommend it to any online merchant."
Steven Torch, Co-Founder, Frizzoff.com.
Solution
OrderDynamics Corporation recommended using eCast Manager, a build-in feature designed
to manage e-mail based marketing campaigns and promotions. eCast Manager facilitates
the highest level of e-mail marketing value that can be derived from an eCommerce
environment. Immediately, Curly Hair Solutions™ can create targeted e-Cast
campaigns, based on real transactional history driven by their live database and
track the results of the campaign in real-time from initial Open rates all the way
to a sale. eCast Manager balances deep database integration with ease-of-use providing
an effective combination to save costs and unlock business intelligence. Curly Hair
Solutions™ now uses regular eCast campaigns to boost sales and repeat Customer
business.
Results
- Sales increased 30% YOY since 2007
- Campaign sales up by 70% on average
- Create dynamic, targeted campaigns 4X
- Positive customer feedback, repeat orders
- Real-time tracking of sales and email statistics
- Easy management of artciles, video, content